What is the Google Slap?
Why does Google do the Google Slap?
Slap Examples
Quality Score
Ad Designs
Landing page
Site and domain design
Avoid doing these things
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Why the slap?
1 change vector
1.1 user complaints
1.2 control perception of google
2 user process
2.1 search > ad > page title > page content
3 Google wants
3.1 happy user experience
4 inherent problem
4.1 user search terms are loosely related to what they want to get
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