Adwords Mad Scientist

Mindmap:
Why does Google do the Google Slap?


What is the Google Slap?

Why does Google do the Google Slap?

Slap Examples

Quality Score

Ad Designs

Landing page

Site and domain design

Avoid doing these things


 

Why the slap?
 
1    change vector
 
1.1    user complaints
1.2    control perception of google
 
2    user process
 
2.1    search > ad > page title > page content
 
3    Google wants
 
3.1    happy user experience
 
4    inherent problem
 
4.1    user search terms are loosely related to what they want to get
 

 
Home     Google Slap Tips     Google Adwords Slap Secrets     Google Slap Questions