This is an early "report" on Google's new Website Optimizer - a new tool for Adwords advertisers.
It helps you increase conversions (always a good thing) via "multivariate testing and analysis". Basically it allows you to try different combinations of things (such as different headlines, different pictures, different positioning of elements, different colors) in parallel.
You run an "experiment" where you show visitors the different combinations (the tool handles rotating the different combinations automatically) and see which combination is the best.
Why is this important?
As you run experiments, and keep improving your pages based on the results, you keep improving your conversions.
It's like getting free extra profits. Though there is the slight cost of time. But time invested pays off for the life of your campaigns.
Sound too complicated?
Google helps you through the process, with a relatively easy-to-use interface. Just like the main Adwords interface, after you get used to the user interface and the different options, you get comfortable with it.
What I'm doing with it
I'm just now getting my hands into it, but love it so far.
I have successfully used Taguchi (a similar multivarirate approach) before to improve ads and landing pages - using an Excel add-on to do the analysis
But the stumbling block for me has been all the work to actually do it and feed in all the numbers.
Other systems and coaching out there promise to make it easier. But they cost a LOT of money.
Website Optimizer has two awesome things going for it:
1) It's free!
2) It integrates with your site to pull in and analyzes all the data automatically
So because of those factors, and with Google's Website Optimizer now in official release (it's been in beta for a few months), I'm ready to go full-bore on using it to boost my profits.
And I want to help others do the same, as I gain results from it.
Free guidance:
to get Website Optimizer tips and secrets, as I discover them.
Advanced Class: PHP Scripting to make this a lot easier
I'm in the process of created an advanced PHP "template" to greatly reduce the work needed to use Website Optimizer.
Even though Website Optimizer does a lot for you, there is one major thing it doesn't do for you: create the actual landing pages to run the experiment.
That will be the biggest thing keeping people from using Website Optimizer.
And for those that do use Website Optimizer, creating the different pages (to represent different combinations) will take a lot of work, and effort to represent the different combinations properly.
I'm in the process of creating a general PHP template (that can be customized), so that a single page can represent all the different combinations!
PHP scripting will do the page variations for you
I won't bore you with details here.
This is only for those people who aren't afraid of using PHP (meaning you can work with it yourself, or have someone who can)
Whether you use that, you can to get insider information on using Website Optimizer to increase your profits.
Note: this is so new that I don't even have a newsletter for it yet. So the first few people that signup will be dealing directly with me.
Feel free to ask me questions!
|